H-E-B Fish Market empowers home cooks to conquer seafood dishes with fresh ingredients and expert guidance.
In today’s digital age, social media platforms are flooded with visually stunning seafood dishes—ceviche, grilled salmon, tacos de pulpo—that inspire and tantalize. Yet, for many, the idea of recreating these dishes at home remains daunting. Seafood is often perceived as complex, unfamiliar, and unforgiving.
Recognizing this hesitation, H-E-B Fish Market embarked on a mission to demystify seafood cooking. By emphasizing the availability of fresh, high-quality seafood and the guidance of knowledgeable fishmongers, H-E-B aimed to transform apprehension into enthusiasm.
Our campaign centered around the pivotal moment when a home cook realizes, “órale, me quedó chingón!”—that eye-opening instance of culinary triumph. Through engaging visuals, relatable narratives, and practical tips, we showcased how H-E-B Fish Market empowers customers to confidently explore seafood recipes in their own kitchens.
Music has been the heart and soul of this campaign, creating an emotional connection that resonates with our audience. To keep the experience fresh and engaging, we produced a new, custom-tailored variation of the “Es Para Mi” track.