Last holiday season we created the Walmart Holiday House to raise awareness of Walmart’s quality and great-tasting private brands, which have remained cost-effective despite the economic situation in the U.S. It was a physical content creation house, complete with a host of social media creators producing and serving holiday content curtailed to different families across America.
By pairing creators of different backgrounds, the team bridged the spectrum of differences in holiday traditions and shared the holiday stories of Americans families in a buzz-worthy and share-worthy way native to social and digital. Each story told how holiday meals were pulled off on a budget. Overall, this tactic showed off the saving and spread awareness of the multicultural rituals happening nationwide. A tasty culture swap, promoting learning and understanding between audiences.
By mixing authentic homestyle creator videos and a production bump of Walmart flair we created a style of production we call Creator+. It features our identifiable creators’ reactions, banter, and authentic voice overs, social supers, and trendy transitions to keep audiences engaged, learning, and gearing them up to save big at Walmart.
