For the Houston presentation of the Frida Kahlo exhibition, we partnered with Museum of Fine Arts, Houston to create a campaign as distinctive, expressive, and culturally powerful as Frida herself.
Inspired by Frida’s own words, the campaign went beyond simply promoting the exhibition. We created a creative platform and social experience that invited people to engage with her legacy in a personal, relevant, and accessible way, opening the conversation to longtime art lovers and new audiences alike.
By connecting art, identity, culture, and community, we helped turn the exhibition into a broader cultural moment. The campaign generated strong public interest and social engagement, helping Museum of Fine Arts, Houston surpass its attendance benchmarks and bring more people closer to one of the world’s most iconic artists.