To improve Brand Awareness, Familiarity, Opinion and Purchase intent, Hyundai launched in 2022 the It’s Your Journey campaign, bringing to life Hyundai’s vision to make an easier and richer journey for their customers.
A journey defined by the miles we share with our loved ones, moments marked as mile-markers that get us closer to each other. This new positioning puts the customer in the driver’s seat while highlighting the supporting role of the brand through their life journey.
The campaign launched in different platforms, including broadcast, radio, and digital, scoring significantly above industry norms, especially "Change" and "Attention."
Results and Scores for Awareness and Familiarity, Opinion and Consideration hit all-time highs in Hyundai brand’s history. But most importantly, Hyundai connected at a deeper emotional level with a consumer that favors human interactions and values being represented on the stories portrayed.