For Hispanic Americans, buying an electric vehicle (EV) can be a confusing and intimidating, fraught with barriers and requiring many behavioral changes. Potential buyers are still not confident enough to take the step because of common misconceptions around electric vehicles, such as short battery life and not enough charging stations.
The Viejos Cuentos (Cautionary Tales) campaign introduces the all-electric Hyundai IONIQ lineup to Hispanic Americans by debunking these misconceptions about electric vehicles by challenging popular myths about EV performance, range, and charging accessibility.