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05.19.2022
Lopez Negrete Communications receives two bronze awards from the Hispanic Marketing Council.
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03.16.2022
The marketer trade group kicks off pilot for global effort with full-page Wall Street Journal ad By Jack Neff. Published on March 16, 2022. The Association of National Advertisers is launching an # campaign against online hate speech with a full-page ad Wednesday in The Wall Street Journal signed by 90 marketers, agencies, media, research and ad […]
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03.01.2022
Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, welcomes Juan Ruiz as Director of Research. Ruiz will bring experience analyzing the Hispanic consumer in the U.S. and help brands understand the growing Hispanic opportunity in the context of their categories. Ruiz has an MBA from the University of Miami and more than 20 years […]
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02.21.2022
Lopez Negrete Communications, Inc., the nation’s largest Hispanic independently owned and operated full-service agency, walked away as the most winning agency of the evening with a total of 32 American Advertising Federation-Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 17th time the agency has earned a “Best of Show” award […]
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01.14.2022
Lopez Negrete and Team Hounanimous Accept the Coveted Mosaic Award for Diversity and Inclusion The American Advertising Federation District 10 presented Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, and Team Hounanimous, a collective of several local Houston-based organizations, companies and agencies with the Mosaic Award for Diversity and Inclusion […]
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10.07.2021
The Best Planner: 60ss – English The Best Planner: 60ss – Spanish Radio Spot: Print Ads: Out of Home:
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09.24.2021
In recognition of National Preparedness Month and Hispanic Heritage Month (September 15-October 15), FEMA and the Ad Council released new Ready Campaign PSAs developed specifically for the Latino community as part of FEMA’s approach to advance accessibility and cultural competency in boosting the nation’s preparedness. The new “Prepare to Protect” PSAs in Spanish and English […]
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09.20.2021
A journey to appreciate Houston’s Hispanic Heritage begins at the Heritage Society in downtown, where a large mural facing the Sam Houston Park portrays people and events that shaped the Mexican American culture. “We are going to take people on a journey from 1836, when the city was founded, all the way to present-day to […]
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08.19.2021
Buscar nuevas y mejores formas de trabajar, colaborar, atraer talento y de crecer para proteger las marcas. Estos fueron algunos de los principios que se aplicaron en Lopez Negrete en plena crisis pandémica. Enfocada en adaptarse y conectarse para seguir evolucionado, la agencia viene encontrando resultados positivos en su ecuación. Recientemente, se anunció que trabajarán […]