What’s New

As we celebrate another Hispanic Heritage Month, I asked a few industry leaders with decades of experience in Hispanic marketing to reflect on what has changed in the industry over the past two decades and what hasn’t. The conversation was so rich that I decided to break it into two different articles. First, we hear […]

Agency to Support Hyundai’s Multicultural Marketing Group in Reaching U.S. Hispanic Audiences Hyundai Motor America has selected independent, Hispanic-owned and operated Lopez Negrete Communications as its U.S. Hispanic marketing agency of record. Lopez Negrete will provide strategic marketing solutions to reach and engage with diverse Latino audiences nationwide. The agency will begin general brand work immediately, followed by vehicle […]

Lopez Negrete Communications receives two bronze awards from the Hispanic Marketing Council.

The marketer trade group kicks off pilot for global effort with full-page Wall Street Journal ad By Jack Neff. Published on March 16, 2022. The Association of National Advertisers is launching an # campaign against online hate speech with a full-page ad Wednesday in The Wall Street Journal signed by 90 marketers, agencies, media, research and ad […]

Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, welcomes Juan Ruiz as Director of Research. Ruiz will bring experience analyzing the Hispanic consumer in the U.S. and help brands understand the growing Hispanic opportunity in the context of their categories. Ruiz has an MBA from the University of Miami and more than 20 years […]

Lopez Negrete Communications, Inc., the nation’s largest Hispanic independently owned and operated full-service agency, walked away as the most winning agency of the evening with a total of 32 American Advertising Federation-Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 17th time the agency has earned a “Best of Show” award […]

Lopez Negrete and Team Hounanimous Accept the Coveted Mosaic Award for Diversity and Inclusion The American Advertising Federation District 10 presented Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, and Team Hounanimous, a collective of several local Houston-based organizations, companies and agencies with the Mosaic Award for Diversity and Inclusion […]

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