-
08.11.2020
Read MoreEl Taco Financiero Podcaster: Enrique Castro En este episodio entrevistamos a un hispano que la ha hecho en grande en Estados Unidos, Alex Lopez Negrete, fundador de Lopez Negrete Communications, sobre: Cómo empezó su carrera en el marketing para la comunidad hispana. Su historia creando la empresa de marketing independiente más grande del país. Los retos […]
-
08.04.2020
Read MoreRevolución Podcasters: Diego Lastra, Ana Crandell and Court Stroud Episode #103: Alex and Cathy López Negrete (Part 1), Founders of Lopez Negrete Communications, Tell of Meeting in a Houston Record Store, When They Fell in Love and How One of the Worst Days in Their Careers Taught Them to be Fearless In this third episode […]
-
07.20.2020
Read MoreBy Jonathan Adams – Managing editor, Houston Business Journal When Alex Lopez Negrete started his marketing firm in 1990, he had no doubt in his mind that one day the business world would agree that the Latino community is a lucrative market. Eventually, potential clients would realize the impact the Latino community has on the country’s […]
-
06.16.2020
Read MoreBy Sara Samora – Reporter, Houston Business Journal Lopez Negrete, president and CEO at Lopez Negrete Communications, has seen some progress in his company’s 35 years but felt more could be done. Now, between the Covid-19 pandemic and George Floyd, a Houstonian who died May 25 after a Minneapolis police officer held his knee to […]
-
03.17.2020
Read MoreClearly, we are all fearing the same virus – but how are Hispanics living it? Our first perspective on Hispanics needs, wants, behaviors and implications for marketing communications during this initial stage of the pandemic. Download Perspective
-
03.03.2020
Read MoreTexas loses more than $2,300 per year for every person who doesn’t get counted in the U.S. Census, according to a recent study by George Washington University. With stakes in the billions for the once-in-a-decade event, Houston and Harris County officials Monday announced a vigorous joint effort to get an accurate headcount of every person […]
