In this third episode of Revolución, Alex and Cathy López Negrete, founders of the largest independent, Hispanic-owned ad agency in the United States, Lopez Negrete Communications, join co-hosts Ana Crandell, Diego Lastra and Court Stroud chat. The partners in both marriage and business tell of meeting in a Houston record store, when they fell in love and how one of the worst days in their careers taught them to be fearless. (Part 1 of 2)
In this week’s episode, the second of a two-parter, Diego Lastra, Ana Crandell and Court Stroud continue the dialogue with Alex and Cathy López Negrete, who talk about why brands and advertisers still need multicultural advertising agencies, the creative for Walmart they consider among the agency’s best work and what they want their legacy to be.
08.11.2020El Taco Financiero Episodio 22: Entrevistas a Hispanos, con Alex Lopez Negrete, fundador de Lopez Negrete Communications
El Taco Financiero Podcaster: Enrique Castro En este episodio entrevistamos a un hispano que la ha hecho en grande en Estados Unidos, Alex Lopez Negrete, fundador de Lopez Negrete Communications, sobre: Cómo empezó su carrera en el marketing para la comunidad hispana. Su historia creando la empresa de marketing independiente más grande del país. Los retos […]
By Jonathan Adams – Managing editor, Houston Business Journal When Alex Lopez Negrete started his marketing firm in 1990, he had no doubt in his mind that one day the business world would agree that the Latino community is a lucrative market. Eventually, potential clients would realize the impact the Latino community has on the country’s […]