MLS viewership is growing within the Hispanic community, and it gives the league a chance to excel in expanding its community reach. Whether they’re watching on television or streaming online, Hispanics are gearing up for the exciting games to begin. Not only will they be watching soccer this season, but they’ll also be showing their love of the game with their impressive Hispanic buying power, purchasing MLS apparel three times more than non-Hispanic whites! How will you be supporting your favorite MLS team this year?
For more sports infographics, check out our work capturing Copa America social buzz.
As we celebrate another Hispanic Heritage Month, I asked a few industry leaders with decades of experience in Hispanic marketing to reflect on what has changed in the industry over the past two decades and what hasn’t. The conversation was so rich that I decided to break it into two different articles. First, we hear […]
Lopez Negrete Communications fue elegida por Hyundai Motor America como su agencia de mercadotecnia hispana en EE UU. Realizará campañas de marketing estratégico dirigidas al consumidor hispano estadounidense con amplio conocimiento tecnológico. “En Hyundai, nuestra visión es el progreso de la humanidad, lo cual incluye relacionarnos con las comunidades multiculturales tanto en la cultura como en el […]
08.11.2022Hyundai Motor America Selects Lopez Negrete Communications as its Hispanic Marketing Agency of Record
Agency to Support Hyundai’s Multicultural Marketing Group in Reaching U.S. Hispanic Audiences Hyundai Motor America has selected independent, Hispanic-owned and operated Lopez Negrete Communications as its U.S. Hispanic marketing agency of record. Lopez Negrete will provide strategic marketing solutions to reach and engage with diverse Latino audiences nationwide. The agency will begin general brand work immediately, followed by vehicle […]
Lopez Negrete Communications receives two bronze awards from the Hispanic Marketing Council.