MLS viewership is growing within the Hispanic community, and it gives the league a chance to excel in expanding its community reach. Whether they’re watching on television or streaming online, Hispanics are gearing up for the exciting games to begin. Not only will they be watching soccer this season, but they’ll also be showing their love of the game with their impressive Hispanic buying power, purchasing MLS apparel three times more than non-Hispanic whites! How will you be supporting your favorite MLS team this year?
For more sports infographics, check out our work capturing Copa America social buzz.
In recognition of National Preparedness Month and Hispanic Heritage Month (September 15-October 15), FEMA and the Ad Council released new Ready Campaign PSAs developed specifically for the Latino community as part of FEMA’s approach to advance accessibility and cultural competency in boosting the nation’s preparedness. The new “Prepare to Protect” PSAs in Spanish and English […]
A journey to appreciate Houston’s Hispanic Heritage begins at the Heritage Society in downtown, where a large mural facing the Sam Houston Park portrays people and events that shaped the Mexican American culture. “We are going to take people on a journey from 1836, when the city was founded, all the way to present-day to […]
Buscar nuevas y mejores formas de trabajar, colaborar, atraer talento y de crecer para proteger las marcas. Estos fueron algunos de los principios que se aplicaron en Lopez Negrete en plena crisis pandémica. Enfocada en adaptarse y conectarse para seguir evolucionado, la agencia viene encontrando resultados positivos en su ecuación. Recientemente, se anunció que trabajarán […]
08.18.2021Lopez Negrete Welcomes Hispanic Advertising Veteran Victor Paredes Jr. as New Executive Director of Account Planning
Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, welcomes Victor Paredes Jr. as their new Executive Director of Account Planning. Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer. “With the 2020 Census demonstrating the rich diversity […]