Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, welcomes Juan Ruiz as Director of Research. Ruiz will bring experience analyzing the Hispanic consumer in the U.S. and help brands understand the growing Hispanic opportunity in the context of their categories.
Ruiz has an MBA from the University of Miami and more than 20 years of experience analyzing research results in the Hispanic market. Before joining Lopez Negrete Communications, he was Director of Hispanic Insights at Mintel, Research Director at C+R Research’s Hispanic practice LatinoEyes, and held research positions at Synovate Diversity and Synovate Latin America.
“Juan is joining a team that is recognized for its deep expertise in Hispanic insights, using innovative approaches, and leveraging technology in research,” says agency President/CEO Alex López Negrete. “He will continue our long-standing commitment to being the industry leader in uncovering deep cultural insights that play a key role in our fulfilling our promise of delivering Maximum Return on Cultural Intelligence™. We are very excited to have someone with the experience and track record that Juan has in our award-winning Strategic Business Planning Unit.”
“I am grateful and honored to join a remarkable team that lives and breathes the growing Hispanic population,” adds Juan Ruiz. “I am excited to have the opportunity to contribute to the agency’s long tradition of uncovering meaningful insights and translating them into relevant strategies for an exceptional group of brands.”
-
08.11.2022
Lopez Negrete Communications fue elegida por Hyundai Motor America como su agencia de mercadotecnia hispana en EE UU. Realizará campañas de marketing estratégico dirigidas al consumidor hispano estadounidense con amplio conocimiento tecnológico. “En Hyundai, nuestra visión es el progreso de la humanidad, lo cual incluye relacionarnos con las comunidades multiculturales tanto en la cultura como en el […]
-
08.11.2022
Agency to Support Hyundai’s Multicultural Marketing Group in Reaching U.S. Hispanic Audiences Hyundai Motor America has selected independent, Hispanic-owned and operated Lopez Negrete Communications as its U.S. Hispanic marketing agency of record. Lopez Negrete will provide strategic marketing solutions to reach and engage with diverse Latino audiences nationwide. The agency will begin general brand work immediately, followed by vehicle […]
-
05.19.2022
Lopez Negrete Communications receives two bronze awards from the Hispanic Marketing Council.
-
03.16.2022
The marketer trade group kicks off pilot for global effort with full-page Wall Street Journal ad By Jack Neff. Published on March 16, 2022. The Association of National Advertisers is launching an # campaign against online hate speech with a full-page ad Wednesday in The Wall Street Journal signed by 90 marketers, agencies, media, research and ad […]