Business leaders Alex and Cathy López Negrete, co-founders of Lopez Negrete Communications in Houston, have been named the 2021 “Mosaic Champions” by the American Advertising Federation (AAF). The AAF’s Mosaic Awards recognize individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide and industry-wide initiatives.
Under Alex and Cathy’s leadership, Lopez Negrete Communications has been at the forefront of the Hispanic advertising industry charge to foster diversity, inclusion, participation and representation in the agency’s work, in the industry as well as in the agency’s own environment, since its founding in Houston 36 years ago. Building on their rich history of inclusion in the Hispanic advertising and marketing space, Lopez Negrete Communications continues to walk the talk by hiring and collaborating with diverse talent and partners as the agency continuously evolves its Omnicultural™ approach, helping all their clients effectively communicate and meaningfully connect with the very diverse and burgeoning New American Mainstream.
“The work of championing diversity and inclusion never ends because demographics, technology and social change provide an ever-evolving landscape for the advertising industry. While our world is constantly changing, there is one constant going forward: Lopez Negrete Communications will remain at the forefront of defining and addressing inclusion and diversity in our industry…wherever the future takes us,” stated Cathy López Negrete.
“The Mosaic Awards are a shining example of great work with high impact created by a diverse group of advertising practitioners and professionals who help us all lead by example,” said Steve Pacheco, CEO at the American Advertising Federation.
The Mosaic Awards will be live streamed on April 29, 2021.
http://www.hispanicad.com/agency/ad-agency/lone-star-state-entrepreneurs-named-mosaic-champions-diversity-american-advertising
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Meet HBJ’s Outstanding Diversity Champions, which recognizes individuals within the community or for-profit and nonprofit organizations who have shown outstanding initiative to promote diversity and inclusion either in the organization or community, making a positive difference in others’ lives through contributions to social justice, equality and diversity. Alex Lopez Negrete President and CEO, Lopez Negrete Communications […]
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Alex y Cathy López-Negrete, co-fundadores de Lopez-Negrete Communications, fueron nombrados como “Campeones de Mosaic 2021” por la Federación Americana de Publicidad (AAF). El reconocimiento Mosaic de la AAF se otorga a las personas comprometidas con la diversidad y la inclusión, que se manifiesta en su trabajo creativo y en las iniciativas relacionadas con la industria. Bajo el liderazgo de […]
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The American Advertising Federation (AAF) announced the 2021 Mosaic Awards honorees, who will be recognized for their unwavering commitment to inclusion and for offering a voice to multicultural communities. Each year, the AAF receives entries from companies and agencies across the country that are reviewed and judged by senior industry leaders. This year, the organization will celebrate […]