Alex and Cathy López Negrete Recognized for a Legacy of Leadership in Diversity and Inclusion
HOUSTON, March 16, 2021 — Business leaders Alex and Cathy López Negrete, co-founders of Lopez Negrete Communications in Houston, have been named the 2021 “Mosaic Champions” by the American Advertising Federation (AAF). The AAF’s Mosaic Awards recognize individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide and industry-wide initiatives.
Under Alex and Cathy’s leadership, Lopez Negrete Communications has been at the forefront of the Hispanic advertising industry charge to foster diversity, inclusion, participation and representation in the agency’s work, in the industry as well as in the agency’s own environment, since its founding in Houston 36 years ago. Building on their rich history of inclusion in the Hispanic advertising and marketing space, Lopez Negrete Communications continues to walk the talk by hiring and collaborating with diverse talent and partners as the agency continuously evolves its Omnicultural™ approach, helping all their clients effectively communicate and meaningfully connect with the very diverse and burgeoning New American Mainstream.
“The work of championing diversity and inclusion never ends because demographics, technology and social change provide an ever-evolving landscape for the advertising industry. While our world is constantly changing, there is one constant going forward: Lopez Negrete Communications will remain at the forefront of defining and addressing inclusion and diversity in our industry…wherever the future takes us,” stated Cathy López Negrete.
“The Mosaic Awards are a shining example of great work with high impact created by a diverse group of advertising practitioners and professionals who help us all lead by example,” said Steve Pacheco, CEO at the American Advertising Federation.
The Mosaic Awards will be live streamed on April 29, 2021.
Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, has been awarded two of the nation’s most prestigious public relations honors: a Silver Anvil in the Content Marketing for Government category and a Bronze Anvil in the Creative Tactics category as a result of their “YES! to Census 2020” campaign and murals created for the City […]
Thinking about going back to the office full-time makes Karem Garcia-Loera nervous to her core. Before the pandemic, she was happy to spend hours socializing with friends, family and coworkers at Lopez-Negrete Communications. But months of isolation, quiet and primarily digital communication has changed her. It’s not that she doesn’t want to go back, Garcia-Loera […]
The Houston Business Journal will celebrate companies and business professionals promoting and advancing diversity at its 2021 Diversity in Business Awards during a live broadcast in March. Below are the corporate honorees that will be recognized. First introduced in 2017, the Diversity in Business Awards program honors organizations and individuals who have shown exceptional commitment to […]