One of the biggest Latin music nights was the talk of the town on Thursday, April 27. Fans and musicians were among those who were excited about the star-studded event. Not only were the catchy tunes something to tweet about but the red carpet style didn’t disappoint at the Billboard Latin Music Awards. What and who was the most talked about on social media? Stay tuned and read all about it in our social listening infographic.
For more infographics, check out our latest work capturing Hispanics and their beer.
In recognition of National Preparedness Month and Hispanic Heritage Month (September 15-October 15), FEMA and the Ad Council released new Ready Campaign PSAs developed specifically for the Latino community as part of FEMA’s approach to advance accessibility and cultural competency in boosting the nation’s preparedness. The new “Prepare to Protect” PSAs in Spanish and English […]
A journey to appreciate Houston’s Hispanic Heritage begins at the Heritage Society in downtown, where a large mural facing the Sam Houston Park portrays people and events that shaped the Mexican American culture. “We are going to take people on a journey from 1836, when the city was founded, all the way to present-day to […]
Buscar nuevas y mejores formas de trabajar, colaborar, atraer talento y de crecer para proteger las marcas. Estos fueron algunos de los principios que se aplicaron en Lopez Negrete en plena crisis pandémica. Enfocada en adaptarse y conectarse para seguir evolucionado, la agencia viene encontrando resultados positivos en su ecuación. Recientemente, se anunció que trabajarán […]
08.18.2021Lopez Negrete Welcomes Hispanic Advertising Veteran Victor Paredes Jr. as New Executive Director of Account Planning
Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, welcomes Victor Paredes Jr. as their new Executive Director of Account Planning. Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer. “With the 2020 Census demonstrating the rich diversity […]