A typical holiday custom in Latin American countries has made its way to the United States. Día de los Muertos, or Day of the Dead, is a two-day celebration, November 1-2, when families unite to celebrate the lives of the deceased. The festivities begin at their homes with homemade altars, food, drinks and family activities. It’s a celebration for all who believe death shouldn’t be mourned but honored. Learn all about the holiday and its traditions below.
In recognition of National Preparedness Month and Hispanic Heritage Month (September 15-October 15), FEMA and the Ad Council released new Ready Campaign PSAs developed specifically for the Latino community as part of FEMA’s approach to advance accessibility and cultural competency in boosting the nation’s preparedness. The new “Prepare to Protect” PSAs in Spanish and English […]
A journey to appreciate Houston’s Hispanic Heritage begins at the Heritage Society in downtown, where a large mural facing the Sam Houston Park portrays people and events that shaped the Mexican American culture. “We are going to take people on a journey from 1836, when the city was founded, all the way to present-day to […]
Buscar nuevas y mejores formas de trabajar, colaborar, atraer talento y de crecer para proteger las marcas. Estos fueron algunos de los principios que se aplicaron en Lopez Negrete en plena crisis pandémica. Enfocada en adaptarse y conectarse para seguir evolucionado, la agencia viene encontrando resultados positivos en su ecuación. Recientemente, se anunció que trabajarán […]
08.18.2021Lopez Negrete Welcomes Hispanic Advertising Veteran Victor Paredes Jr. as New Executive Director of Account Planning
Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, welcomes Victor Paredes Jr. as their new Executive Director of Account Planning. Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer. “With the 2020 Census demonstrating the rich diversity […]