Clearly, we are all fearing the same virus – but how are Hispanics living it? Our first perspective on Hispanics needs, wants, behaviors and implications for marketing communications during this initial stage of the pandemic.
As we celebrate another Hispanic Heritage Month, I asked a few industry leaders with decades of experience in Hispanic marketing to reflect on what has changed in the industry over the past two decades and what hasn’t. The conversation was so rich that I decided to break it into two different articles. First, we hear […]
Lopez Negrete Communications fue elegida por Hyundai Motor America como su agencia de mercadotecnia hispana en EE UU. Realizará campañas de marketing estratégico dirigidas al consumidor hispano estadounidense con amplio conocimiento tecnológico. “En Hyundai, nuestra visión es el progreso de la humanidad, lo cual incluye relacionarnos con las comunidades multiculturales tanto en la cultura como en el […]
08.11.2022Hyundai Motor America Selects Lopez Negrete Communications as its Hispanic Marketing Agency of Record
Agency to Support Hyundai’s Multicultural Marketing Group in Reaching U.S. Hispanic Audiences Hyundai Motor America has selected independent, Hispanic-owned and operated Lopez Negrete Communications as its U.S. Hispanic marketing agency of record. Lopez Negrete will provide strategic marketing solutions to reach and engage with diverse Latino audiences nationwide. The agency will begin general brand work immediately, followed by vehicle […]
Lopez Negrete Communications receives two bronze awards from the Hispanic Marketing Council.