Using its proprietary Social Media Intelligence Center, Lopez Negrete, the largest independent Hispanic full-service agency in the U.S., crafted an infographic detailing the results of its social listening spanning the Centennial Copa América. Lopez Negrete mapped out social conversations, identified key dialogue drivers, and identified the players and brands that created the most buzz on social media during the special tournament celebrating 100 years of the Copa América.
“Lopez Negrete is in a unique position to study the different conversations happening around the sporting event on social media, thanks to our Social Media Intelligence Center, it’s what we do – listen, learn, lead,” said president and CEO Alex López Negrete. “I think the results are very illuminating for brands, especially those hoping to branch out and address the new American mainstream.”
Lopez Negrete is sharing the resulting data in the form of an infographic in order to offer insight on the chatter and social activity that defined this year’s tournament and illustrate how Hispanics are engaging with what’s happening in the world of soccer.
In recognition of National Preparedness Month and Hispanic Heritage Month (September 15-October 15), FEMA and the Ad Council released new Ready Campaign PSAs developed specifically for the Latino community as part of FEMA’s approach to advance accessibility and cultural competency in boosting the nation’s preparedness. The new “Prepare to Protect” PSAs in Spanish and English […]
A journey to appreciate Houston’s Hispanic Heritage begins at the Heritage Society in downtown, where a large mural facing the Sam Houston Park portrays people and events that shaped the Mexican American culture. “We are going to take people on a journey from 1836, when the city was founded, all the way to present-day to […]
Buscar nuevas y mejores formas de trabajar, colaborar, atraer talento y de crecer para proteger las marcas. Estos fueron algunos de los principios que se aplicaron en Lopez Negrete en plena crisis pandémica. Enfocada en adaptarse y conectarse para seguir evolucionado, la agencia viene encontrando resultados positivos en su ecuación. Recientemente, se anunció que trabajarán […]
08.18.2021Lopez Negrete Welcomes Hispanic Advertising Veteran Victor Paredes Jr. as New Executive Director of Account Planning
Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, welcomes Victor Paredes Jr. as their new Executive Director of Account Planning. Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer. “With the 2020 Census demonstrating the rich diversity […]