Leaders from various communities will head the group
As published on October 10, 2016 on Adweek.com
As the advertising industry continues to find ways to improve upon it’s diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced today the launch of a new group that will target multicultural marketing, named the Alliance for Inclusive and Multicultural Marketing, or AIMM.
According to ANA president and CEO Bob Liodice, the goal of AIMM will be to bring together leaders from African American, Hispanic, Asian and LGBT marketing communities to help establish a “united blueprint for the evolution of multicultural and diverse-segment marketing in America.” For the first year, the group will be open by invitation only.
Some of the key goals for AIMM, laid out by the ANA, include finding new ways to discuss and tackle diversity within the advertising and marketing communities, creating and distributing “best practices of multicultural and diverse demographic segments,” invest in research and create a multicultural marketing knowledge center.
“Our strategic intent is to reach out to all constituencies in order to collectively make a difference in realizing the potential of multicultural marketing” Liodice said in a statement.
Liodice will co-chair AIMM alongside Michael Lacorazza, EVP, brand and advertising integrated marketing at Wells Fargo. Other members of AIMM as of its launch today include the AHA: The Voice of Hispanic marketing, Anheuser-Busch, Burrell Communications, Coca-Cola, Dunkin Donuts, IW Group, Kaiser Permanente, Kellogg, López Negrete Communications, NBC Universal, OMD, Procter & Gamble, Target 10, Univision, Video Advertising Bureau and Wells Fargo.
The formation of the new alliance follows the ANA’s 2016 Multicultural Excellence Awards, created to recognize outstanding creative work featuring African Americans, Asians, Hispanics, LGBTs and people with disabilities. Anomaly took home this year’s best in show award for its “Stay Connected” work for Duracell, which tells the story of a grandfather learning to live with a hearing disability.
Read more: http://bit.ly/2d8pfdX
In recognition of National Preparedness Month and Hispanic Heritage Month (September 15-October 15), FEMA and the Ad Council released new Ready Campaign PSAs developed specifically for the Latino community as part of FEMA’s approach to advance accessibility and cultural competency in boosting the nation’s preparedness. The new “Prepare to Protect” PSAs in Spanish and English […]
A journey to appreciate Houston’s Hispanic Heritage begins at the Heritage Society in downtown, where a large mural facing the Sam Houston Park portrays people and events that shaped the Mexican American culture. “We are going to take people on a journey from 1836, when the city was founded, all the way to present-day to […]
Buscar nuevas y mejores formas de trabajar, colaborar, atraer talento y de crecer para proteger las marcas. Estos fueron algunos de los principios que se aplicaron en Lopez Negrete en plena crisis pandémica. Enfocada en adaptarse y conectarse para seguir evolucionado, la agencia viene encontrando resultados positivos en su ecuación. Recientemente, se anunció que trabajarán […]