February 17, 2019
April 20, 2016
The Southwest Advertising Hall of Fame announced that the recipient of its annual “Governor’s Award” is ad agency Lopez Negrete Communications. Lopez Negrete is one of the top Hispanic agencies in the country and is based in Houston, Texas.
The Southwest Advertising Hall of Fame is sponsored by the Tenth District of the American Advertising Federation (AAF), encompassing Arkansas, Louisiana, Oklahoma and Texas. The “Governor’s Award” will be presented at the ceremonial Hall of Fame induction dinner, to be held in Dallas on June 25, 2016.
Alex López Negrete has been working in Hispanic advertising since 1985, when he and his wife Cathy co-founded the Houston-based firm. Since then, they have built the agency to become the largest advertising firm of any focus in Houston and the largest Hispanic advertising firm in the country.
Lopez Negrete has created advertising campaigns for numerous national brands, including Walmart, Bank of America, Samsung, Fiat Chrysler Automobiles, NBC Universal Pictures, the Recreational Boating and Fishing Foundation, Frontier Communications, Verizon Wireless, Dr Pepper Snapple Group, the Houston Astros, and the Houston Rockets, just to name a few. In a 2007 Billboard Magazine article, Lopez Negrete was described as the “top Latin ad agency”; the company’s CEO, Alex López Negrete, was named 2012 Agency Executive of the Year by HispanicAd.com; and most recently he was honored by the government of Mexico with the Ohtli Award, the highest honor bestowed upon civilians of Mexican or Latino descent living abroad, for his commitment to and support of the Mexican-American and Latino communities in the United States.
The AAF Tenth District’s Southwest Advertising Hall of Fame “Governor’s Award” is presented to the advertising agency that, during its years of service, has distinguished itself through work produced on behalf of clients, that has contributed to the betterment of advertising and its reputation, and that has made volunteer efforts outside the workplace.
The honoree’s record of service reflects accomplishments made in the advertising industry in the United States and is located in the four-state area of the Tenth District (Arkansas, Louisiana, Oklahoma and Texas).
The Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch. Círculo Creativo is a nonprofit founded in 1999 with the aim of promoting creative excellence and communication among professionals working in the U.S. Hispanic advertising market. Círculo Creativo is open to […]
El área metropolitana de Houston tiene más de 9.800 empresas propiedad de hispanos, lo que representa alrededor del 11% de todas las empresas en la zona, según presentación de Julio Arrieta, director gerente y director de Marketing de Lopez Negrete Communications, una agencia de publicidad de Houston. Arrieta participó en el evento Estado de los […]
Companies in Houston need to bring more Hispanic executives into C-suites and board rooms, or risk losing out on a growing market and large source of talent, Hispanic business leaders say. Hundreds of people in Houston’s Latino business community gathered Thursday night for the Houston Hispanic Chamber of Commerce’s “State of Hispanics” event, listening to […]
Students living in communities that traditionally lack resources to succeed now have an opportunity for a brighter future thanks to the Lone Star College Promise Firsts Scholarship program. “I am very proud that Lone Star College can now provide additional scholarships specifically designed to help lift students from these communities through higher education,” said Stephen […]