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01.24.2019
The Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch. Círculo Creativo is a nonprofit founded in 1999 with the aim of promoting creative excellence and communication among professionals working in the U.S. Hispanic advertising market. Círculo Creativo is open to […]
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01.07.2019
El área metropolitana de Houston tiene más de 9.800 empresas propiedad de hispanos, lo que representa alrededor del 11% de todas las empresas en la zona, según presentación de Julio Arrieta, director gerente y director de Marketing de Lopez Negrete Communications, una agencia de publicidad de Houston. Arrieta participó en el evento Estado de los […]
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12.06.2018
Companies in Houston need to bring more Hispanic executives into C-suites and board rooms, or risk losing out on a growing market and large source of talent, Hispanic business leaders say. Hundreds of people in Houston’s Latino business community gathered Thursday night for the Houston Hispanic Chamber of Commerce’s “State of Hispanics” event, listening to […]
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10.27.2018
Students living in communities that traditionally lack resources to succeed now have an opportunity for a brighter future thanks to the Lone Star College Promise Firsts Scholarship program. “I am very proud that Lone Star College can now provide additional scholarships specifically designed to help lift students from these communities through higher education,” said Stephen […]
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09.19.2018
Para Alex López Negrete, fundador, CEO y presidente de la agencia multicultural López Negrete Communications, aún existen muchos anunciantes que deben ser convencidos de que el mercadeo multicultural ya no tiene que ver con crecimiento, sino con sobrevivencia.
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07.04.2018
Para Alex López Negrete, fundador, CEO y presidente de la agencia multicultural López Negrete Communications, aún existen muchos anunciantes que deben ser convencidos de que el mercadeo multicultural ya no tiene que ver con crecimiento, sino con sobrevivencia.
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06.27.2018
Para Alex López Negrete, fundador, CEO y presidente de la agencia multicultural López Negrete Communications, aún existen muchos anunciantes que deben ser convencidos de que el mercadeo multicultural ya no tiene que ver con crecimiento, sino con sobrevivencia.
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06.25.2018
Para Alex López Negrete, fundador, CEO y presidente de la agencia multicultural López Negrete Communications, aún existen muchos anunciantes que deben ser convencidos de que el mercadeo multicultural ya no tiene que ver con crecimiento, sino con sobrevivencia.
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05.30.2018
Para Alex López Negrete, fundador, CEO y presidente de la agencia multicultural López Negrete Communications, aún existen muchos anunciantes que deben ser convencidos de que el mercadeo multicultural ya no tiene que ver con crecimiento, sino con sobrevivencia.
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10.10.2017
On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.
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10.05.2017
Telemundo Houston continúa su homenaje a hispanos que han logrado el éxito en Houston. Antonio Hernandez nos presenta a quien ha logrado destacarse en el mundo de la publicidad.
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07.31.2017
Alex López Negrete weighs in on the effect Donald Trump’s anti-Mexican rhetoric is having on retail and e-commerce.
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07.06.2017
Let us know your preferred summer drink choices with these refreshing facts about Hispanics and Non-Alcoholic Beverages.
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05.18.2017
Con la llegada del Festival Internacional de Creatividad de Cannes Lions este verano, Olga Reyes, directora creativa ejecutiva, habló con Produ sobre el importante papel que juegan las mujeres en la publicidad y de algunas de sus campañas favoritas sobre el empoderamiento de las mujeres.
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05.18.2017
Show your favorite basketball team how much you enjoy the game with these hardwood facts about Hispanics and the NBA.
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05.12.2017
Show mama how much you appreciate her today and every day with these facts about the Hispanic mom.
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05.10.2017
Dile a mamá cuánto la quieres hoy, y todos los días, con estos datos acerca de la madre hispana.
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04.28.2017
Join the discussion with #Billboards2017 with the most talked-about topics of the night.
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04.12.2017
Alex López Negrete and Director of Business Analytics Gerry Loredo expand on Hispanics and beer consumption in an article by Forbes for National Beer Day!
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04.11.2017
Pay special attention to your beloved pet today and every day with these fun facts about Hispanics and pet ownership.
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04.07.2017
Hispanics enjoy their beer and their taste for craft brew is growing: How much do Hispanics spend on their favorite beers?
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02.21.2017
Lopez Negrete Communications mentioned in a recent interview with Olivier François, the CMO of Fiat Chrysler and Campaign US about agency and client relationships.
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02.06.2017
Veronica Villafañe explains the difference between Superbowl ad rates in English vs. Spanish.
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01.13.2017
Lopez Negrete Communications appears in the 2016-17 Houston Business Journals Book of Lists as largest Houston-area advertising and marketing agency.
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12.21.2016
The story of how Daddy Yankee’s music influenced one of the holiday commercials we created for Walmart, as told by Billboard’s talented Leila Cobo!
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12.06.2016
2016 holiday shopping is in full effect among Hispanics. Read the latest stats on their shopping behaviors.
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11.01.2016
The Latino vote is expanding in size and influence. Learn key statistics about this demographic’s voting behaviors ahead of the 2016 presidential election.
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10.28.2016
Lively celebrations honor the dead during the Día de los Muertos holiday, celebrated throughout Latin America. Learn more about the festivities and traditions.
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10.17.2016
The ANA launches a new group that will target multicultural marketing, named the Alliance for Inclusive and Multicultural Marketing, or AIMM.
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09.09.2016
Fiat Chrysler Automobiles is launching a campaign for its Dodge Ram pickup geared toward the Hispanic audience.
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08.04.2016
Alex López Negrete speaks about his passion, vision and determination, and the agency’s history, for the cover story of Empresarios Latinos, 4th edition issue.
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08.04.2016
Alex Lopez Negrete has been helping businesses tap into the Latino community via advertising for more than 30 years.
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06.30.2016
Chrysler featured Mexican actor Gael Garcia Bernal strategically in four Spanish-language commercials for the Chrysler 200 and increased sales by 206%. Click on the image below to read the full case study.
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06.28.2016
Alex Lopez Negrete has been helping businesses tap into the Latino community via advertising for more than 30 years.
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06.23.2016
Relive the excitement of the Copa América Centenario semifinals by checking out what the U.S.A. was buzzing about, through social listening!
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06.20.2016
Relive the excitement of the Copa América Centenario semifinals by checking out what the U.S.A. was buzzing about, through social listening!
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06.15.2016
Relive the excitement of the Copa América Centenario group stage by checking out what the U.S.A. was buzzing about, through social listening!
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05.27.2016
May 26, 2016 Lopez Negrete Communications has become the total market agency of record for Lone Star College. The agency won this distinction during an open review process held by the institution that included a total of 29 agencies. Out of the proposals received from those 29 agencies, Lopez Negrete successfully impressed Lone Star College, […]
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05.05.2016
The Southwest Advertising Hall of Fame announced that the recipient of its annual “Governor’s Award” is ad agency Lopez Negrete Communications. Lopez Negrete is one of the top Hispanic agencies in the country and is based in Houston, Texas.
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04.19.2016
Several years ago, perhaps at a Speed Dating event or a networking Happy Hour somewhere in Los Angeles, guests were presented with a series of ice-breaker questions to help start the conversation. The question posed to me was, “What’s the one thing you own that you’ll never, ever get rid of?” Without hesitation, I responded, […]
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03.29.2016
The Recreational Boating and Fishing Foundation hosted a webinar on Monday, March 28 on “Reaching the Hispanic Community.” The webinar talked in detail about the demographic realities in the U.S., best practices for reaching this community and anecdotal evidence of its potential, based on the existing campaigns of organizations such as the South Carolina Department […]
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02.23.2016
Lopez Negrete Communications, Inc. earned 34 American Advertising Federation – Houston Chapter awards, including a “Best in Show” in the Broadcast category for their “De lo ordinario a lo extraordinario” campaign for Fiat Chrysler Automobiles’ 2015 Chrysler 200. This marks the thirteenth consecutive year that the agency has earned “Best in Show” honors. The winning […]
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01.18.2016
Fernando Osuna, CCO de Lopez Negrete Communications, explica a PRODU que el 2015 fue un año de crecimiento tanto en equipo como en negocios. “Hoy en día tenemos el mejor y más integrado equipo. Tenemos una cultura creativa enfocada en las ideas y tenemos la independencia y la estructura para crearlas. Estamos creciendo y ganando […]
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12.14.2015
(Liz Unamo). El fenómeno del ad blocking solo demuestra que siempre hay que estar en un proceso de evolución y adaptación. Así opina Fernando Osuna, CCO de Lopez Negrete, sobre el actual debate en la industria ante la demanda de los bloqueadores de publicidad. “El futuro está en la creación de contenido que sea relevante […]
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10.28.2015
National Museum of American History Adds Artifacts from Advertising Trailblazers.
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10.05.2015
As has been the case for many years, the growth of the Latino community in the United States is unstoppable. The most recent U.S. Census counted 55.4 million Latinos.
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09.24.2015
López Negrete Communications’ President, CEO and co-founder Alex López Negrete received the prestigious Ohtli Award, a recognition from the government of Mexico during a ceremony at this year’s United States Hispanic Chamber of Commerce convention in Houston.
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09.18.2015
Lopez Negrete encabeza el ranking de las 50 agencias con la mayor facturación en el mercado hispano de los Estados Unidos.
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09.18.2015
We invite you to meet some people who represent the Hispanic community from different positions, professions and perspectives in Houston.
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09.18.2015
“We’re proud to be recognized for this work at a time when we are focused more than ever on creative,” says Lopez Negrete VP Creative Director Vicent Llopis. “The wins illustrate the agency’s ability to create engaging, cutting-edge creative content for both traditional and digital spaces.”
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08.24.2015
Alex López Negrete, presidente, director general y cofundador de Lopez Negrete Communications, recibió el prestigioso Premio Ohtli, un reconocimiento de parte del gobierno de México, en una ceremonia que se llevó a cabo durante la convención nacional de la cámara de comercio hispana de los Estados Unidos (USHCC), en Houston.
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08.03.2015
Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, Internet spending (up 18.3%) and TV (up 14.7%) fueled that growth.
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08.01.2015
Para Vicent Llopis, VP de Servicios Creativos de Lopez Negrete, quizás las conversaciones en vivo, como en los viejos tiempos, se volverán a poner de moda.
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06.18.2015
FCA (Fiat Chrysler Automobile), U.S.’s Dodge brand, is hoping to lift its potential in that market with a new campaign via Lopez Negrete Communications. It’s not exactly the Dodge Brothers.
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03.01.2015
Lopez Negrete Communications, Inc., won the 2015 Gold Advertising Research Federation (ARF) David Ogilvy Award in the Travel and Leisure category for its “Vamos a Pescar” campaign, created for client Recreational Boating & Fishing Foundation (RBFF).
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03.01.2015
Para celebrar el Mes de la Herencia Hispana, Verizon Communications recientemente presentó su campaña “Herencia del Mañana”.
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02.01.2015
On the eve of its 30th anniversary as a pioneer multicultural agency in the industry, its founder and president, Alex López Negrete shared with PRODU its balance of 2014.
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01.01.2015
En la víspera de su 30 aniversario como una de las agencia multiculturales pioneras en la industria, su fundador y presidente, Álex López Negrete compartió con PRODU su balance del año 2014.
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01.01.2015
Advertising professionals know the importance of appearances, so they understand the need to maintain top-notch social media profiles. Once you know the central concepts for what goes into a great presence for an advertiser, where will you find the content to share on your agency’s social channels?
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