June 15, 2018
MLS viewership is growing within the Hispanic community, and it gives the league a chance to excel in expanding its community reach. Whether they’re watching on television or streaming online, Hispanics are gearing up for the exciting games to begin. Not only will they be watching soccer this season, but they’ll also be showing their love of the game with their impressive Hispanic buying power, purchasing MLS apparel three times more than non-Hispanic whites! How will you be supporting your favorite MLS team this year?
For more sports infographics, check out our work capturing Copa America social buzz.
- 05.30.2018Read More
Para Alex López Negrete, fundador, CEO y presidente de la agencia multicultural López Negrete Communications, aún existen muchos anunciantes que deben ser convencidos de que el mercadeo multicultural ya no tiene que ver con crecimiento, sino con sobrevivencia.
- 10.10.2017Read More
On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.
- 07.31.2017Read More
Alex López Negrete weighs in on the effect Donald Trump’s anti-Mexican rhetoric is having on retail and e-commerce.