February 17, 2019
MLS viewership is growing within the Hispanic community, and it gives the league a chance to excel in expanding its community reach. Whether they’re watching on television or streaming online, Hispanics are gearing up for the exciting games to begin. Not only will they be watching soccer this season, but they’ll also be showing their love of the game with their impressive Hispanic buying power, purchasing MLS apparel three times more than non-Hispanic whites! How will you be supporting your favorite MLS team this year?
For more sports infographics, check out our work capturing Copa America social buzz.
The Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch. Círculo Creativo is a nonprofit founded in 1999 with the aim of promoting creative excellence and communication among professionals working in the U.S. Hispanic advertising market. Círculo Creativo is open to […]
El área metropolitana de Houston tiene más de 9.800 empresas propiedad de hispanos, lo que representa alrededor del 11% de todas las empresas en la zona, según presentación de Julio Arrieta, director gerente y director de Marketing de Lopez Negrete Communications, una agencia de publicidad de Houston. Arrieta participó en el evento Estado de los […]
Companies in Houston need to bring more Hispanic executives into C-suites and board rooms, or risk losing out on a growing market and large source of talent, Hispanic business leaders say. Hundreds of people in Houston’s Latino business community gathered Thursday night for the Houston Hispanic Chamber of Commerce’s “State of Hispanics” event, listening to […]
Students living in communities that traditionally lack resources to succeed now have an opportunity for a brighter future thanks to the Lone Star College Promise Firsts Scholarship program. “I am very proud that Lone Star College can now provide additional scholarships specifically designed to help lift students from these communities through higher education,” said Stephen […]