MLS viewership is growing within the Hispanic community, and it gives the league a chance to excel in expanding its community reach. Whether they’re watching on television or streaming online, Hispanics are gearing up for the exciting games to begin. Not only will they be watching soccer this season, but they’ll also be showing their love of the game with their impressive Hispanic buying power, purchasing MLS apparel three times more than non-Hispanic whites! How will you be supporting your favorite MLS team this year?
For more sports infographics, check out our work capturing Copa America social buzz.
Her baby boy sick with an earache, Cathy Lopez Negrete came home to discover the water had been turned off due to lack of payment. Days later, Alex Lopez Negrete was leaving for an important business meeting when his car was repossessed. A week like this one might have deterred many budding entrepreneurs. For the […]
11.21.2019These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years on the Cultural Insights Impact Measure
Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences. The cultural relevance of these analyzed ads, which were released over the past couple of years, was measured utilizing an ad metric called the Cultural Insights Impact Measure (CIIM) created by […]
11.07.2019AIMM’s New Metric Reveals Top Performing Ads Among African-American, Hispanic, LGBTQ+; Gauges Purchase Intent
November 07, 2019 Ford, Walmart and Google share a common accolade as of today: these and others were named among the top quartile of advertisements measured by the breakthrough new ad metric CIIM™ (Cultural Insights Impact Measure), developed by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM) in partnership with […]
Lopez Negrete Communications sweeps the competition with two Advertising Research Foundation’s (ARF) 2019 Gold and Silver Ogilvy Awards: Silver in the Multicultural category for its “Unifying Beat” campaign, created for longtime client and long-standing partner Walmart; and Gold in the Retail & Restaurants category for “The FABRIC™ of Local Breakfast” campaign, created for emblematic new […]