Lopez Negrete Communications, Inc. earned 34 American Advertising Federation – Houston Chapter awards, including a “Best in Show” in the Broadcast category for their “De lo ordinario a lo extraordinario” campaign for Fiat Chrysler Automobiles’ 2015 Chrysler 200. This marks the thirteenth consecutive year that the agency has earned “Best in Show” honors.
The winning campaign featured acclaimed actor Gael García Bernal in four national television spots that aired across U.S. Hispanic media – one :60 and three :30 commercials. The series focuses on Gael, in his 2015 Chrysler 200, interacting with a young boy, Paquito, claiming to be him from the past. When Paquito catches a glimpse of his “real” future self, he’s inspired to leave ordinary behind and go someplace new with Gael. The commercials use humor, cultural cues and a spirit of individuality to convey a unified message: “Why choose ordinary when you can have extraordinary?”
Other landmark awards given to the agency include the Brett Elliott Award for Excellence in Copywriting and the Special Judges’ Award for Excellence in Art Direction, both for “Salt of the Earth,” another campaign for Fiat Chrysler Automobiles. “Salt of the Earth” encompassed three anthemic TV commercials that worked to align the sweat Latino workers put into building a life for themselves and their families with Fiat Chrysler Automobile’s RAM truck division.
“This is a very proud moment for us as an agency. We’ve had a fantastic run earning Best in Show nods in different categories throughout our 30 years, and to receive our thirteenth consecutive Best in Show – to set that new personal record – is very rewarding. And to top that off with the recognition of receiving the Brett Elliott and Special Judges’ awards was an even bigger honor. Our continued success couldn’t be possible without our clients, our suppliers and everyone who made the work – and the wins – possible, and we’re very grateful for each and every one. Most importantly, the winning work performed extremely well in the marketplace, and that is what it’s all about,” says Lopez Negrete Communications President and CEO Alex López Negrete about his agency’s recognitions.
In addition to its Best of Show – Broadcast award, Lopez Negrete Communications also received the following honors:
- Brett Elliott Award for Excellence in Copywriting for the Fiat Chrysler Automobiles campaign, “Salt of the Earth”
- Special Judges’ Award for Excellence in Art Direction for the Fiat Chrysler Automobiles campaign, “Salt of the Earth”
Fiat Chrysler Automobiles
- Four Gold and one Silver award, and seven Citations of Excellence
- Three Gold and four Silver awards, and three Citations of Excellence
Lopez Negrete Communications
- Two Gold and one Silver award, and two Citations of Excellence
- One Gold and one Silver award
- Two Silver awards
- One Silver award
Her baby boy sick with an earache, Cathy Lopez Negrete came home to discover the water had been turned off due to lack of payment. Days later, Alex Lopez Negrete was leaving for an important business meeting when his car was repossessed. A week like this one might have deterred many budding entrepreneurs. For the […]
11.21.2019These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years on the Cultural Insights Impact Measure
Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences. The cultural relevance of these analyzed ads, which were released over the past couple of years, was measured utilizing an ad metric called the Cultural Insights Impact Measure (CIIM) created by […]
11.07.2019AIMM’s New Metric Reveals Top Performing Ads Among African-American, Hispanic, LGBTQ+; Gauges Purchase Intent
November 07, 2019 Ford, Walmart and Google share a common accolade as of today: these and others were named among the top quartile of advertisements measured by the breakthrough new ad metric CIIM™ (Cultural Insights Impact Measure), developed by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM) in partnership with […]
Lopez Negrete Communications sweeps the competition with two Advertising Research Foundation’s (ARF) 2019 Gold and Silver Ogilvy Awards: Silver in the Multicultural category for its “Unifying Beat” campaign, created for longtime client and long-standing partner Walmart; and Gold in the Retail & Restaurants category for “The FABRIC™ of Local Breakfast” campaign, created for emblematic new […]