June 24, 2019
Lopez Negrete Communications, Inc., one of the nation’s largest Hispanic independently owned and operated, full-service agency, walked away with 21 American Advertising Federation–Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 16th consecutive year the agency has earned a “Best of Show” award.
The piece that won “Best of Show” honors was titled “A Unifying Beat,” created for long-standing client Walmart. The goal of the campaign was to promote awareness of Walmart’s new free Online Grocery Pickup app during the world’s largest soccer event. The agency undertook a modular approach to recreate culturally accurate get-togethers for each participating Latin country and edited each spot depending on which teams were represented in matchups. The world-renowned Rocky theme song “Gonna Fly Now” was produced and recorded in each country’s traditional musical style and genre. The winning work can be found here: https://bit.ly/2Gw9HUN
“This was a simple, beautiful, and most importantly, powerful campaign that drew upon actionable customer insights, upon Latinos’ passionate love for soccer and also upon the enormous connective opportunity that the World Cup offered,” says Lopez Negrete Communications President and CEO, Alex López Negrete. He adds: “Rare are the opportunities to create a campaign that allows a marketer to showcase such a practical service as Online Grocery Pickup during a month-long sporting event, while catering specifically to such a diverse segment in such a tailor-made manner. We’re thankful for our client for giving us the freedom to so vividly and accurately reflect our consumer’s passion for soccer – and food!”
Lopez Negrete Communications also received the following honors:
- Fiat Chrysler Automobiles
- Two Gold, one Silver
- Walmart Inc.
- Best of Show, four Gold, six Bronze
- Bank of America
- One Bronze
- One Gold, two Silver, two Bronze
- Lone Star College
- One Bronze
- Lopez Negrete Communications, Inc.
- One Silver
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
After 34 successful years in Hispanic marketing, Alex López Negrete will be inducted into the Culture Marketing Council Hall of Fame, and to celebrate, this infographic narrates both his and Cathy’s professional and personal milestones of more than three decades of commitment, passion, and purpose.
Lopez Negrete Communications won bronze at Wave 2019 Awards Festival in Film for the Food category for “Fisherman” for McDonald’s. In total, 10 Grand Prix were delivered, all for Brazilian agencies, but there were also metals for countries such as Argentina, Chile, Colombia, the United States and Peru. The Wave Festival, Latin American Creativity Festival […]
Lopez Negrete Communications, one of the nation’s largest independent, Hispanic owned and operated full-service agencies, has been announced as an honoree at the American Advertising Federation’s 18 [th] Annual Mosaic Awards for work created on behalf of its long-standing client, Walmart. The campaign entitled “A Unifying Beat” launched the retailer’s Online Grocery Pick-Up service to […]