February 19, 2018
May 26, 2016
Lopez Negrete Communications has become the total market agency of record for Lone Star College.
The agency won this distinction during an open review process held by the institution that included a total of 29 agencies. Out of the proposals received from those 29 agencies, Lopez Negrete successfully impressed Lone Star College, culminating in the latter’s decision.
“We’re very excited to work for an institution such as Lone Star College,” said agency president, CEO and cofounder Alex López Negrete. “They really understand that there is a new American mainstream comprised of a rich, diverse population – something that is especially true in this particular client’s footprint. We’re ready to get to work and tackle the unique opportunities this appointment brings us.”
As the institution’s new agency of record, Lopez Negrete will use its perspective on the new Omnicultural mainstream and skills in strategy, creative, media planning and buying, production, digital, social media and experiential to help Lone Star College continue its current growth trend and push it to even higher levels.
The agency’s solution involves an all-encompassing campaign with a digital component at its core. The campaign will focus on how far students can and have gone in their careers as a result of their enrollment in Lone Star College.
“Lopez Negrete doesn’t just produce great, award-winning work,” said Helen Clougherty, vice chancellor, chief of staff Lone Star College. “As a minority-owned HUB certified business, it reflects the diversity of the communities where Lone Star College has colleges and is sure to bring invaluable insight on how to engage with the younger, vibrant Houston population.”
- 10.10.2017Read More
On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.
- 07.31.2017Read More
Alex López Negrete weighs in on the effect Donald Trump’s anti-Mexican rhetoric is having on retail and e-commerce.
- 07.06.2017Read More
Let us know your preferred summer drink choices with these refreshing facts about Hispanics and Non-Alcoholic Beverages.