May 26, 2016
Lopez Negrete Communications has become the total market agency of record for Lone Star College.
The agency won this distinction during an open review process held by the institution that included a total of 29 agencies. Out of the proposals received from those 29 agencies, Lopez Negrete successfully impressed Lone Star College, culminating in the latter’s decision.
“We’re very excited to work for an institution such as Lone Star College,” said agency president, CEO and cofounder Alex López Negrete. “They really understand that there is a new American mainstream comprised of a rich, diverse population – something that is especially true in this particular client’s footprint. We’re ready to get to work and tackle the unique opportunities this appointment brings us.”
As the institution’s new agency of record, Lopez Negrete will use its perspective on the new Omnicultural mainstream and skills in strategy, creative, media planning and buying, production, digital, social media and experiential to help Lone Star College continue its current growth trend and push it to even higher levels.
The agency’s solution involves an all-encompassing campaign with a digital component at its core. The campaign will focus on how far students can and have gone in their careers as a result of their enrollment in Lone Star College.
“Lopez Negrete doesn’t just produce great, award-winning work,” said Helen Clougherty, vice chancellor, chief of staff Lone Star College. “As a minority-owned HUB certified business, it reflects the diversity of the communities where Lone Star College has colleges and is sure to bring invaluable insight on how to engage with the younger, vibrant Houston population.”
After 34 successful years in Hispanic marketing, Alex López Negrete will be inducted into the Culture Marketing Council Hall of Fame, and to celebrate, this infographic narrates both his and Cathy’s professional and personal milestones of more than three decades of commitment, passion, and purpose.
Lopez Negrete Communications won bronze at Wave 2019 Awards Festival in Film for the Food category for “Fisherman” for McDonald’s. In total, 10 Grand Prix were delivered, all for Brazilian agencies, but there were also metals for countries such as Argentina, Chile, Colombia, the United States and Peru. The Wave Festival, Latin American Creativity Festival […]
Lopez Negrete Communications, one of the nation’s largest independent, Hispanic owned and operated full-service agencies, has been announced as an honoree at the American Advertising Federation’s 18 [th] Annual Mosaic Awards for work created on behalf of its long-standing client, Walmart. The campaign entitled “A Unifying Beat” launched the retailer’s Online Grocery Pick-Up service to […]