Challenge Verizon Wireless was promoting the launch of the new Motorola DROID Turbo with up to 48 hours of battery life.
Solution We went a little crazy. And we made it memorable. We created an integrated campaign around the upcoming Latin GRAMMY® Awards show. At the center of it all was the world’s longest song ever: 48 hours, to be exact.
Results People took notice. The campaign generated an engagement rate of 3.08%, with 122 posts, having a 9.84% organic engagement rate. In addition, the Prince Royce celebrity overlay drove 105K engagements.