Not surprisingly, Hispanics are showing up to watch the crown jewel of all football events year after year. They’re not only doing it in big gatherings with their friends and family, but are watching in-language broadcasts, either streaming or on cable. What does this year hold for Hispanic viewership? We can predict that the number of Hispanics tuning in to watch will only grow larger. Will you be watching this year and, most importantly, what delicious snack will you be taking to your watch party?
For more sports infographics, check out our work capturing Copa America social buzz.
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09.27.2019
Read MoreLopez Negrete Communications sweeps the competition with two Advertising Research Foundation’s (ARF) 2019 Gold and Silver Ogilvy Awards: Silver in the Multicultural category for its “Unifying Beat” campaign, created for longtime client and long-standing partner Walmart; and Gold in the Retail & Restaurants category for “The FABRIC™ of Local Breakfast” campaign, created for emblematic new […]
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09.18.2019Read More
The ANA’s AIMM Introduces the Cultural Insights Impact Measure™ (CIIM™) Proving that Cultural Relevance Drives Real Brand Results Initial Results Indicate Cultural Relevance Drives Brand Relevancy (+259%), Word of Mouth (+228%), Ad Relevancy (+312%), New Product Purchase Intent (+276%) New York, NY – (September 18, 2019) – A breakthrough new study that proves the incremental value of genuinely […]
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08.28.2019
Read MoreCase Study Gonna Fly Now: Multicountry 60ss Gonna Fly Now: Perú Gonna Fly Now: Mexico Gonna Fly Now: Colombia Gonna Fly Now: Brazil Gonna Fly Now: Argentina
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08.14.2019
Read MoreLa productora uruguaya fue responsable de la realización de esta campaña de López Negrete Communications, para McDonalds, Fisherman, lanzada a comienzos del 2019 y ganadora de varios premios. La dirección es de Charly Gutierrez. El spot muestra a un barco pesquero en Alaska, que pone a toda la tripulación en cubierta tras una señal del […]