A slam dunk for all its fans, the NBA is a sporting event enjoyed by many, including families and kids. The postseason games are known to be a favorite amongst Hispanics and their families. Also recognized for its commitment to the Hispanic community, the NBA continues to engage Hispanics through initiatives that will help them connect to the game and their players. How do you celebrate your favorite NBA team?
For more infographics, check out our latest work on Hispanics and their mothers for Mother’s Day.
Lopez Negrete Communications sweeps the competition with two Advertising Research Foundation’s (ARF) 2019 Gold and Silver Ogilvy Awards: Silver in the Multicultural category for its “Unifying Beat” campaign, created for longtime client and long-standing partner Walmart; and Gold in the Retail & Restaurants category for “The FABRIC™ of Local Breakfast” campaign, created for emblematic new […]
The ANA’s AIMM Introduces the Cultural Insights Impact Measure™ (CIIM™) Proving that Cultural Relevance Drives Real Brand Results Initial Results Indicate Cultural Relevance Drives Brand Relevancy (+259%), Word of Mouth (+228%), Ad Relevancy (+312%), New Product Purchase Intent (+276%) New York, NY – (September 18, 2019) – A breakthrough new study that proves the incremental value of genuinely […]
La productora uruguaya fue responsable de la realización de esta campaña de López Negrete Communications, para McDonalds, Fisherman, lanzada a comienzos del 2019 y ganadora de varios premios. La dirección es de Charly Gutierrez. El spot muestra a un barco pesquero en Alaska, que pone a toda la tripulación en cubierta tras una señal del […]