A slam dunk for all its fans, the NBA is a sporting event enjoyed by many, including families and kids. The postseason games are known to be a favorite amongst Hispanics and their families. Also recognized for its commitment to the Hispanic community, the NBA continues to engage Hispanics through initiatives that will help them connect to the game and their players. How do you celebrate your favorite NBA team?
For more infographics, check out our latest work on Hispanics and their mothers for Mother’s Day.
By Sara Samora – Reporter, Houston Business Journal Lopez Negrete, president and CEO at Lopez Negrete Communications, has seen some progress in his company’s 35 years but felt more could be done. Now, between the Covid-19 pandemic and George Floyd, a Houstonian who died May 25 after a Minneapolis police officer held his knee to […]
Clearly, we are all fearing the same virus – but how are Hispanics living it? Our first perspective on Hispanics needs, wants, behaviors and implications for marketing communications during this initial stage of the pandemic. Download Perspective
Texas loses more than $2,300 per year for every person who doesn’t get counted in the U.S. Census, according to a recent study by George Washington University. With stakes in the billions for the once-in-a-decade event, Houston and Harris County officials Monday announced a vigorous joint effort to get an accurate headcount of every person […]