June 15, 2018
A slam dunk for all its fans, the NBA is a sporting event enjoyed by many, including families and kids. The postseason games are known to be a favorite amongst Hispanics and their families. Also recognized for its commitment to the Hispanic community, the NBA continues to engage Hispanics through initiatives that will help them connect to the game and their players. How do you celebrate your favorite NBA team?
For more infographics, check out our latest work on Hispanics and their mothers for Mother’s Day.
- 05.30.2018Read More
Para Alex López Negrete, fundador, CEO y presidente de la agencia multicultural López Negrete Communications, aún existen muchos anunciantes que deben ser convencidos de que el mercadeo multicultural ya no tiene que ver con crecimiento, sino con sobrevivencia.
- 10.10.2017Read More
On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.
- 07.31.2017Read More
Alex López Negrete weighs in on the effect Donald Trump’s anti-Mexican rhetoric is having on retail and e-commerce.