June 15, 2018
Hispanic pet ownership continues to grow, and it’s providing pet brands with a chance to expand their market reach. Pet food, pet toys, and pet care overall have become a billion-dollar industry from the Hispanic consumer. As we all show love for our pets today, let’s share more on the importance of Hispanic buying power! Here’s what you need to know about Hispanics and their pets.
For more infographics, check out our work capturing the fascinating facts on Hispanics and beer.
- 05.30.2018Read More
Para Alex López Negrete, fundador, CEO y presidente de la agencia multicultural López Negrete Communications, aún existen muchos anunciantes que deben ser convencidos de que el mercadeo multicultural ya no tiene que ver con crecimiento, sino con sobrevivencia.
- 10.10.2017Read More
On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.
- 07.31.2017Read More
Alex López Negrete weighs in on the effect Donald Trump’s anti-Mexican rhetoric is having on retail and e-commerce.