Hispanic pet ownership continues to grow, and it’s providing pet brands with a chance to expand their market reach. Pet food, pet toys, and pet care overall have become a billion-dollar industry from the Hispanic consumer. As we all show love for our pets today, let’s share more on the importance of Hispanic buying power! Here’s what you need to know about Hispanics and their pets.
For more infographics, check out our work capturing the fascinating facts on Hispanics and beer.
By Sara Samora – Reporter, Houston Business Journal Lopez Negrete, president and CEO at Lopez Negrete Communications, has seen some progress in his company’s 35 years but felt more could be done. Now, between the Covid-19 pandemic and George Floyd, a Houstonian who died May 25 after a Minneapolis police officer held his knee to […]
Clearly, we are all fearing the same virus – but how are Hispanics living it? Our first perspective on Hispanics needs, wants, behaviors and implications for marketing communications during this initial stage of the pandemic. Download Perspective
Texas loses more than $2,300 per year for every person who doesn’t get counted in the U.S. Census, according to a recent study by George Washington University. With stakes in the billions for the once-in-a-decade event, Houston and Harris County officials Monday announced a vigorous joint effort to get an accurate headcount of every person […]