April 21, 2019
The love of beer continues to grow within the Hispanic community, and it gives beer brands a chance to extend their market reach. As they relish their favorite drinks, whether it’s a Mexican import or the city’s very own favorite craft brew, Hispanics are fueling the growth in alcoholic beverage sales. Hispanic Millennials are ready to move beyond beloved imports and have a taste for craft brews. Will Hispanics continue to spend billions and support their passion for beer?
For more infographics, check out our work capturing Copa America social buzz.
Lopez Negrete Communications, one of the nation’s largest independent, Hispanic owned and operated full-service agencies, has been announced as an honoree at the American Advertising Federation’s 18 [th] Annual Mosaic Awards for work created on behalf of its long-standing client, Walmart. The campaign entitled “A Unifying Beat” launched the retailer’s Online Grocery Pick-Up service to […]
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2019 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field. Sponsored by State Farm, the CMC Hall of […]