June 15, 2018
The love of beer continues to grow within the Hispanic community, and it gives beer brands a chance to extend their market reach. As they relish their favorite drinks, whether it’s a Mexican import or the city’s very own favorite craft brew, Hispanics are fueling the growth in alcoholic beverage sales. Hispanic Millennials are ready to move beyond beloved imports and have a taste for craft brews. Will Hispanics continue to spend billions and support their passion for beer?
For more infographics, check out our work capturing Copa America social buzz.
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Para Alex López Negrete, fundador, CEO y presidente de la agencia multicultural López Negrete Communications, aún existen muchos anunciantes que deben ser convencidos de que el mercadeo multicultural ya no tiene que ver con crecimiento, sino con sobrevivencia.
- 10.10.2017Read More
On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.
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Alex López Negrete weighs in on the effect Donald Trump’s anti-Mexican rhetoric is having on retail and e-commerce.