The love of beer continues to grow within the Hispanic community, and it gives beer brands a chance to extend their market reach. As they relish their favorite drinks, whether it’s a Mexican import or the city’s very own favorite craft brew, Hispanics are fueling the growth in alcoholic beverage sales. Hispanic Millennials are ready to move beyond beloved imports and have a taste for craft brews. Will Hispanics continue to spend billions and support their passion for beer?
For more infographics, check out our work capturing Copa America social buzz.
La productora uruguaya fue responsable de la realización de esta campaña de López Negrete Communications, para McDonalds, Fisherman, lanzada a comienzos del 2019 y ganadora de varios premios. La dirección es de Charly Gutierrez. El spot muestra a un barco pesquero en Alaska, que pone a toda la tripulación en cubierta tras una señal del […]
After 34 successful years in Hispanic marketing, Alex López Negrete will be inducted into the Culture Marketing Council Hall of Fame, and to celebrate, this infographic narrates both his and Cathy’s professional and personal milestones of more than three decades of commitment, passion, and purpose.
Lopez Negrete Communications won bronze at Wave 2019 Awards Festival in Film for the Food category for “Fisherman” for McDonald’s. In total, 10 Grand Prix were delivered, all for Brazilian agencies, but there were also metals for countries such as Argentina, Chile, Colombia, the United States and Peru. The Wave Festival, Latin American Creativity Festival […]
Lopez Negrete Communications, one of the nation’s largest independent, Hispanic owned and operated full-service agencies, has been announced as an honoree at the American Advertising Federation’s 18 [th] Annual Mosaic Awards for work created on behalf of its long-standing client, Walmart. The campaign entitled “A Unifying Beat” launched the retailer’s Online Grocery Pick-Up service to […]