The love of beer continues to grow within the Hispanic community, and it gives beer brands a chance to extend their market reach. As they relish their favorite drinks, whether it’s a Mexican import or the city’s very own favorite craft brew, Hispanics are fueling the growth in alcoholic beverage sales. Hispanic Millennials are ready to move beyond beloved imports and have a taste for craft brews. Will Hispanics continue to spend billions and support their passion for beer?
For more infographics, check out our work capturing Copa America social buzz.
By Sara Samora – Reporter, Houston Business Journal Lopez Negrete, president and CEO at Lopez Negrete Communications, has seen some progress in his company’s 35 years but felt more could be done. Now, between the Covid-19 pandemic and George Floyd, a Houstonian who died May 25 after a Minneapolis police officer held his knee to […]
Clearly, we are all fearing the same virus – but how are Hispanics living it? Our first perspective on Hispanics needs, wants, behaviors and implications for marketing communications during this initial stage of the pandemic. Download Perspective
Texas loses more than $2,300 per year for every person who doesn’t get counted in the U.S. Census, according to a recent study by George Washington University. With stakes in the billions for the once-in-a-decade event, Houston and Harris County officials Monday announced a vigorous joint effort to get an accurate headcount of every person […]