March 15, 2019
Can Spanish-language radio serve as a powerful platform for the expansion of a very regional brand that seeks wider growth opportunities?
Yes. Louisiana-based roaster Community Coffee is using AMs and FMs targeting Hispanic consumers to great success in Texas.
In this Hispanic Radio Podcast, advertising agency head Alex López Negrete — whose resume includes Spanish-language play-by-play for an NBA franchise — shares his thoughts on why radio works for advertisers.
Speaking from Miami, where Negrete chatted with RBR+TVBR Editor-in-Chief Adam R Jacobson, López Negrete shared how his unique understanding of radio has translated to media buys from clients including McDonald’s co-ops in Texas and border states his agency works with.
“Radio has always been important and remains important,” he says. “I think there are series of myths out there that are sometimes propagated by some of the trade media, where you hear that Spanish-language [media] is dead and multicultural agencies are dead or dying. One of them is that terrestrial radio is dead, and that is not the case. Radio continues to be important for the Latino listener.”
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2019 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field. Sponsored by State Farm, the CMC Hall of […]
02.19.2019Lopez Negrete Communications Celebrates its Sweet Sixteenth Best of Show at American Advertising Federation-Houston Chapter Awards
Lopez Negrete Communications, Inc., one of the nation’s largest Hispanic independently owned and operated, full-service agency, walked away with 21 American Advertising Federation–Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 16th consecutive year the agency has earned a “Best of Show” award. The piece that won “Best of Show” honors […]
The Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch. Círculo Creativo is a nonprofit founded in 1999 with the aim of promoting creative excellence and communication among professionals working in the U.S. Hispanic advertising market. Círculo Creativo is open to […]
El área metropolitana de Houston tiene más de 9.800 empresas propiedad de hispanos, lo que representa alrededor del 11% de todas las empresas en la zona, según presentación de Julio Arrieta, director gerente y director de Marketing de Lopez Negrete Communications, una agencia de publicidad de Houston. Arrieta participó en el evento Estado de los […]