The largest minority segment in the U.S. is making strides as the most sought-after demographic for marketers. Hispanics make up 17% of the total U.S. population and are impacting the economy with how they spend for the holidays. Learn more about their shopping trends this holiday season and see just how long their shopping season lasts!
After 34 successful years in Hispanic marketing, Alex López Negrete will be inducted into the Culture Marketing Council Hall of Fame, and to celebrate, this infographic narrates both his and Cathy’s professional and personal milestones of more than three decades of commitment, passion, and purpose.
Lopez Negrete Communications won bronze at Wave 2019 Awards Festival in Film for the Food category for “Fisherman” for McDonald’s. In total, 10 Grand Prix were delivered, all for Brazilian agencies, but there were also metals for countries such as Argentina, Chile, Colombia, the United States and Peru. The Wave Festival, Latin American Creativity Festival […]
Lopez Negrete Communications, one of the nation’s largest independent, Hispanic owned and operated full-service agencies, has been announced as an honoree at the American Advertising Federation’s 18 [th] Annual Mosaic Awards for work created on behalf of its long-standing client, Walmart. The campaign entitled “A Unifying Beat” launched the retailer’s Online Grocery Pick-Up service to […]