February 28, 2018
The largest minority segment in the U.S. is making strides as the most sought-after demographic for marketers. Hispanics make up 17% of the total U.S. population and are impacting the economy with how they spend for the holidays. Learn more about their shopping trends this holiday season and see just how long their shopping season lasts!
- 10.10.2017Read More
On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.
- 07.31.2017Read More
Alex López Negrete weighs in on the effect Donald Trump’s anti-Mexican rhetoric is having on retail and e-commerce.
- 07.06.2017Read More
Let us know your preferred summer drink choices with these refreshing facts about Hispanics and Non-Alcoholic Beverages.