June 15, 2018
A typical holiday custom in Latin American countries has made its way to the United States. Día de los Muertos, or Day of the Dead, is a two-day celebration, November 1-2, when families unite to celebrate the lives of the deceased. The festivities begin at their homes with homemade altars, food, drinks and family activities. It’s a celebration for all who believe death shouldn’t be mourned but honored. Learn all about the holiday and its traditions below.
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Para Alex López Negrete, fundador, CEO y presidente de la agencia multicultural López Negrete Communications, aún existen muchos anunciantes que deben ser convencidos de que el mercadeo multicultural ya no tiene que ver con crecimiento, sino con sobrevivencia.
- 10.10.2017Read More
On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.
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Alex López Negrete weighs in on the effect Donald Trump’s anti-Mexican rhetoric is having on retail and e-commerce.