April 21, 2019
Using its proprietary Social Media Intelligence Center, Lopez Negrete, the largest independent Hispanic full-service agency in the U.S., crafted an infographic detailing the results of its social listening spanning the Centennial Copa América. Lopez Negrete mapped out social conversations, identified key dialogue drivers, and identified the players and brands that created the most buzz on social media during the special tournament celebrating 100 years of the Copa América.
“Lopez Negrete is in a unique position to study the different conversations happening around the sporting event on social media, thanks to our Social Media Intelligence Center, it’s what we do – listen, learn, lead,” said president and CEO Alex López Negrete. “I think the results are very illuminating for brands, especially those hoping to branch out and address the new American mainstream.”
Lopez Negrete is sharing the resulting data in the form of an infographic in order to offer insight on the chatter and social activity that defined this year’s tournament and illustrate how Hispanics are engaging with what’s happening in the world of soccer.
Lopez Negrete Communications, one of the nation’s largest independent, Hispanic owned and operated full-service agencies, has been announced as an honoree at the American Advertising Federation’s 18 [th] Annual Mosaic Awards for work created on behalf of its long-standing client, Walmart. The campaign entitled “A Unifying Beat” launched the retailer’s Online Grocery Pick-Up service to […]
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2019 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field. Sponsored by State Farm, the CMC Hall of […]