Using its proprietary Social Media Intelligence Center, Lopez Negrete, the largest independent Hispanic full-service agency in the U.S., crafted an infographic detailing the results of its social listening spanning the Centennial Copa América. Lopez Negrete mapped out social conversations, identified key dialogue drivers, and identified the players and brands that created the most buzz on social media during the special tournament celebrating 100 years of the Copa América.
“Lopez Negrete is in a unique position to study the different conversations happening around the sporting event on social media, thanks to our Social Media Intelligence Center, it’s what we do – listen, learn, lead,” said president and CEO Alex López Negrete. “I think the results are very illuminating for brands, especially those hoping to branch out and address the new American mainstream.”
Lopez Negrete is sharing the resulting data in the form of an infographic in order to offer insight on the chatter and social activity that defined this year’s tournament and illustrate how Hispanics are engaging with what’s happening in the world of soccer.
By Sara Samora – Reporter, Houston Business Journal Lopez Negrete, president and CEO at Lopez Negrete Communications, has seen some progress in his company’s 35 years but felt more could be done. Now, between the Covid-19 pandemic and George Floyd, a Houstonian who died May 25 after a Minneapolis police officer held his knee to […]
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