Using its proprietary Social Media Intelligence Center, Lopez Negrete, the largest independent Hispanic full-service agency in the U.S., crafted an infographic detailing the results of its social listening spanning the Centennial Copa América. Lopez Negrete mapped out social conversations, identified key dialogue drivers, and identified the players and brands that created the most buzz on social media during the special tournament celebrating 100 years of the Copa América.
“Lopez Negrete is in a unique position to study the different conversations happening around the sporting event on social media, thanks to our Social Media Intelligence Center, it’s what we do – listen, learn, lead,” said president and CEO Alex López Negrete. “I think the results are very illuminating for brands, especially those hoping to branch out and address the new American mainstream.”
Lopez Negrete is sharing the resulting data in the form of an infographic in order to offer insight on the chatter and social activity that defined this year’s tournament and illustrate how Hispanics are engaging with what’s happening in the world of soccer.
Her baby boy sick with an earache, Cathy Lopez Negrete came home to discover the water had been turned off due to lack of payment. Days later, Alex Lopez Negrete was leaving for an important business meeting when his car was repossessed. A week like this one might have deterred many budding entrepreneurs. For the […]
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Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences. The cultural relevance of these analyzed ads, which were released over the past couple of years, was measured utilizing an ad metric called the Cultural Insights Impact Measure (CIIM) created by […]
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November 07, 2019 Ford, Walmart and Google share a common accolade as of today: these and others were named among the top quartile of advertisements measured by the breakthrough new ad metric CIIM™ (Cultural Insights Impact Measure), developed by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM) in partnership with […]
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