April 21, 2019
On the eve of the final matches of the Copa América Centenario, Lopez Negrete is once again releasing insights into the state of social media conversations. Across the USA, soccer fans of every kind joined together to cheer on their favorite teams, jeer their rivals, and interact with brands savvy enough to leverage this massively popular event. As we prepare to release our final results in the upcoming days, we invite everyone to see how the social chatter is heating up.
Lopez Negrete Communications, one of the nation’s largest independent, Hispanic owned and operated full-service agencies, has been announced as an honoree at the American Advertising Federation’s 18 [th] Annual Mosaic Awards for work created on behalf of its long-standing client, Walmart. The campaign entitled “A Unifying Beat” launched the retailer’s Online Grocery Pick-Up service to […]
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2019 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field. Sponsored by State Farm, the CMC Hall of […]