On the eve of the final matches of the Copa América Centenario, Lopez Negrete is once again releasing insights into the state of social media conversations. Across the USA, soccer fans of every kind joined together to cheer on their favorite teams, jeer their rivals, and interact with brands savvy enough to leverage this massively popular event. As we prepare to release our final results in the upcoming days, we invite everyone to see how the social chatter is heating up.
By Sara Samora – Reporter, Houston Business Journal Lopez Negrete, president and CEO at Lopez Negrete Communications, has seen some progress in his company’s 35 years but felt more could be done. Now, between the Covid-19 pandemic and George Floyd, a Houstonian who died May 25 after a Minneapolis police officer held his knee to […]
Clearly, we are all fearing the same virus – but how are Hispanics living it? Our first perspective on Hispanics needs, wants, behaviors and implications for marketing communications during this initial stage of the pandemic. Download Perspective
Texas loses more than $2,300 per year for every person who doesn’t get counted in the U.S. Census, according to a recent study by George Washington University. With stakes in the billions for the once-in-a-decade event, Houston and Harris County officials Monday announced a vigorous joint effort to get an accurate headcount of every person […]