February 17, 2019
On the eve of the final matches of the Copa América Centenario, Lopez Negrete is once again releasing insights into the state of social media conversations. Across the USA, soccer fans of every kind joined together to cheer on their favorite teams, jeer their rivals, and interact with brands savvy enough to leverage this massively popular event. As we prepare to release our final results in the upcoming days, we invite everyone to see how the social chatter is heating up.
The Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch. Círculo Creativo is a nonprofit founded in 1999 with the aim of promoting creative excellence and communication among professionals working in the U.S. Hispanic advertising market. Círculo Creativo is open to […]
El área metropolitana de Houston tiene más de 9.800 empresas propiedad de hispanos, lo que representa alrededor del 11% de todas las empresas en la zona, según presentación de Julio Arrieta, director gerente y director de Marketing de Lopez Negrete Communications, una agencia de publicidad de Houston. Arrieta participó en el evento Estado de los […]
Companies in Houston need to bring more Hispanic executives into C-suites and board rooms, or risk losing out on a growing market and large source of talent, Hispanic business leaders say. Hundreds of people in Houston’s Latino business community gathered Thursday night for the Houston Hispanic Chamber of Commerce’s “State of Hispanics” event, listening to […]
Students living in communities that traditionally lack resources to succeed now have an opportunity for a brighter future thanks to the Lone Star College Promise Firsts Scholarship program. “I am very proud that Lone Star College can now provide additional scholarships specifically designed to help lift students from these communities through higher education,” said Stephen […]