June 15, 2018
On the eve of the final matches of the Copa América Centenario, Lopez Negrete is once again releasing insights into the state of social media conversations. Across the USA, soccer fans of every kind joined together to cheer on their favorite teams, jeer their rivals, and interact with brands savvy enough to leverage this massively popular event. As we prepare to release our final results in the upcoming days, we invite everyone to see how the social chatter is heating up.
- 05.30.2018Read More
Para Alex López Negrete, fundador, CEO y presidente de la agencia multicultural López Negrete Communications, aún existen muchos anunciantes que deben ser convencidos de que el mercadeo multicultural ya no tiene que ver con crecimiento, sino con sobrevivencia.
- 10.10.2017Read More
On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.
- 07.31.2017Read More
Alex López Negrete weighs in on the effect Donald Trump’s anti-Mexican rhetoric is having on retail and e-commerce.