Soccer fans everywhere know that one of the most exciting tournaments of the year is happening right now: the Copa América Centenario! And all over social media, fans from every corner of the U.S.A. are making their voices heard. As a full service Hispanic marketing agency, we know the impact an event like this has on our community, and we wanted to showcase what the country at large is buzzing about. We went right to the voice of the people to see what all the chatter was about during the group stage of the tournament. Look for updates to come following the quarterfinals, the semifinals, and the final game.
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11.21.2019
Read MoreHer baby boy sick with an earache, Cathy Lopez Negrete came home to discover the water had been turned off due to lack of payment. Days later, Alex Lopez Negrete was leaving for an important business meeting when his car was repossessed. A week like this one might have deterred many budding entrepreneurs. For the […]
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11.21.2019
Read MoreDenny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences. The cultural relevance of these analyzed ads, which were released over the past couple of years, was measured utilizing an ad metric called the Cultural Insights Impact Measure (CIIM) created by […]
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11.07.2019
Read MoreNovember 07, 2019 Ford, Walmart and Google share a common accolade as of today: these and others were named among the top quartile of advertisements measured by the breakthrough new ad metric CIIM™ (Cultural Insights Impact Measure), developed by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM) in partnership with […]
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09.27.2019
Read MoreLopez Negrete Communications sweeps the competition with two Advertising Research Foundation’s (ARF) 2019 Gold and Silver Ogilvy Awards: Silver in the Multicultural category for its “Unifying Beat” campaign, created for longtime client and long-standing partner Walmart; and Gold in the Retail & Restaurants category for “The FABRIC™ of Local Breakfast” campaign, created for emblematic new […]