Soccer fans everywhere know that one of the most exciting tournaments of the year is happening right now: the Copa América Centenario! And all over social media, fans from every corner of the U.S.A. are making their voices heard. As a full service Hispanic marketing agency, we know the impact an event like this has on our community, and we wanted to showcase what the country at large is buzzing about. We went right to the voice of the people to see what all the chatter was about during the group stage of the tournament. Look for updates to come following the quarterfinals, the semifinals, and the final game.
By Sara Samora – Reporter, Houston Business Journal Lopez Negrete, president and CEO at Lopez Negrete Communications, has seen some progress in his company’s 35 years but felt more could be done. Now, between the Covid-19 pandemic and George Floyd, a Houstonian who died May 25 after a Minneapolis police officer held his knee to […]
Clearly, we are all fearing the same virus – but how are Hispanics living it? Our first perspective on Hispanics needs, wants, behaviors and implications for marketing communications during this initial stage of the pandemic. Download Perspective
Texas loses more than $2,300 per year for every person who doesn’t get counted in the U.S. Census, according to a recent study by George Washington University. With stakes in the billions for the once-in-a-decade event, Houston and Harris County officials Monday announced a vigorous joint effort to get an accurate headcount of every person […]