Soccer fans everywhere know that one of the most exciting tournaments of the year is happening right now: the Copa América Centenario! And all over social media, fans from every corner of the U.S.A. are making their voices heard. As a full service Hispanic marketing agency, we know the impact an event like this has on our community, and we wanted to showcase what the country at large is buzzing about. We went right to the voice of the people to see what all the chatter was about during the group stage of the tournament. Look for updates to come following the quarterfinals, the semifinals, and the final game.
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09.27.2019
Read MoreLopez Negrete Communications sweeps the competition with two Advertising Research Foundation’s (ARF) 2019 Gold and Silver Ogilvy Awards: Silver in the Multicultural category for its “Unifying Beat” campaign, created for longtime client and long-standing partner Walmart; and Gold in the Retail & Restaurants category for “The FABRIC™ of Local Breakfast” campaign, created for emblematic new […]
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09.18.2019Read More
The ANA’s AIMM Introduces the Cultural Insights Impact Measure™ (CIIM™) Proving that Cultural Relevance Drives Real Brand Results Initial Results Indicate Cultural Relevance Drives Brand Relevancy (+259%), Word of Mouth (+228%), Ad Relevancy (+312%), New Product Purchase Intent (+276%) New York, NY – (September 18, 2019) – A breakthrough new study that proves the incremental value of genuinely […]
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08.14.2019
Read MoreLa productora uruguaya fue responsable de la realización de esta campaña de López Negrete Communications, para McDonalds, Fisherman, lanzada a comienzos del 2019 y ganadora de varios premios. La dirección es de Charly Gutierrez. El spot muestra a un barco pesquero en Alaska, que pone a toda la tripulación en cubierta tras una señal del […]