February 28, 2018
Chrysler featured Mexican actor Gael Garcia Bernal strategically in four Spanish-language commercials for the Chrysler 200 and increased sales by 206%. Click on the image below to read the full case study.
- 10.10.2017Read More
On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.
- 07.31.2017Read More
Alex López Negrete weighs in on the effect Donald Trump’s anti-Mexican rhetoric is having on retail and e-commerce.
- 07.06.2017Read More
Let us know your preferred summer drink choices with these refreshing facts about Hispanics and Non-Alcoholic Beverages.