We invite you to meet some people who represent the Hispanic community from different positions, professions and perspectives in Houston. They reflect the diversity that characterize this city, from those born in Houston to those who have made careers here after coming from Latin American countries and even from Spain.
You can find them in different industries, such as energy, finance, culture and even in social and political fields, people like Senator Ted Cruz, a Republican from Texas, and other local officers and activities. They also bring prestige to the world of sports, arts and entertainment. In fact, three very popular sports in Houston have Latino athletes, while the Houston Symphony Orchestra is conducted by a Colombian.
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Lopez Negrete Communications sweeps the competition with two Advertising Research Foundation’s (ARF) 2019 Gold and Silver Ogilvy Awards: Silver in the Multicultural category for its “Unifying Beat” campaign, created for longtime client and long-standing partner Walmart; and Gold in the Retail & Restaurants category for “The FABRIC™ of Local Breakfast” campaign, created for emblematic new […]
The ANA’s AIMM Introduces the Cultural Insights Impact Measure™ (CIIM™) Proving that Cultural Relevance Drives Real Brand Results Initial Results Indicate Cultural Relevance Drives Brand Relevancy (+259%), Word of Mouth (+228%), Ad Relevancy (+312%), New Product Purchase Intent (+276%) New York, NY – (September 18, 2019) – A breakthrough new study that proves the incremental value of genuinely […]
La productora uruguaya fue responsable de la realización de esta campaña de López Negrete Communications, para McDonalds, Fisherman, lanzada a comienzos del 2019 y ganadora de varios premios. La dirección es de Charly Gutierrez. El spot muestra a un barco pesquero en Alaska, que pone a toda la tripulación en cubierta tras una señal del […]