February 28, 2018
We invite you to meet some people who represent the Hispanic community from different positions, professions and perspectives in Houston. They reflect the diversity that characterize this city, from those born in Houston to those who have made careers here after coming from Latin American countries and even from Spain.
You can find them in different industries, such as energy, finance, culture and even in social and political fields, people like Senator Ted Cruz, a Republican from Texas, and other local officers and activities. They also bring prestige to the world of sports, arts and entertainment. In fact, three very popular sports in Houston have Latino athletes, while the Houston Symphony Orchestra is conducted by a Colombian.
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On this segment of Viva Houston, Alex Lopez-Negrete, CEO & President of Lopez-Negrete Communications will discuss how he expanded his ad agency from a handful of clients in 1985 into a full-service agency with billings approaching $200 million.
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Alex López Negrete weighs in on the effect Donald Trump’s anti-Mexican rhetoric is having on retail and e-commerce.
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