We invite you to meet some people who represent the Hispanic community from different positions, professions and perspectives in Houston. They reflect the diversity that characterize this city, from those born in Houston to those who have made careers here after coming from Latin American countries and even from Spain.
You can find them in different industries, such as energy, finance, culture and even in social and political fields, people like Senator Ted Cruz, a Republican from Texas, and other local officers and activities. They also bring prestige to the world of sports, arts and entertainment. In fact, three very popular sports in Houston have Latino athletes, while the Houston Symphony Orchestra is conducted by a Colombian.
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By Jonathan Adams – Managing editor, Houston Business Journal When Alex Lopez Negrete started his marketing firm in 1990, he had no doubt in his mind that one day the business world would agree that the Latino community is a lucrative market. Eventually, potential clients would realize the impact the Latino community has on the country’s […]
By Sara Samora – Reporter, Houston Business Journal Lopez Negrete, president and CEO at Lopez Negrete Communications, has seen some progress in his company’s 35 years but felt more could be done. Now, between the Covid-19 pandemic and George Floyd, a Houstonian who died May 25 after a Minneapolis police officer held his knee to […]
Clearly, we are all fearing the same virus – but how are Hispanics living it? Our first perspective on Hispanics needs, wants, behaviors and implications for marketing communications during this initial stage of the pandemic. Download Perspective
Texas loses more than $2,300 per year for every person who doesn’t get counted in the U.S. Census, according to a recent study by George Washington University. With stakes in the billions for the once-in-a-decade event, Houston and Harris County officials Monday announced a vigorous joint effort to get an accurate headcount of every person […]